Balancing Acts: Navigating Career, Creativity, and Children with Catherine Bennett

Join us in a riveting episode with Catherine Bennett, a marketing maven and the driving force behind iMpact Utah's significant contributions to the manufacturing sector. In this podcast, Catherine will share her journey from the dynamic world of global marketing communications to spearheading innovative strategies in Utah's manufacturing industry. She'll delve into the challenges manufacturers face, from the constant firefighting due to numerous people, parts, and processes, to the struggle of being perpetually reactive rather than proactive.

Catherine's role in iMpact Utah revolves around creating alignment in every area of manufacturing businesses, from financials and human resources to manufacturing automation. She explains how alignment not only boosts profits but also enhances employee satisfaction and retention. With a successful track record of increasing Utah manufacturing sales by over $690 million and saving millions more, her approach has reshaped the way manufacturing companies operate, emphasizing the strategic placement of messaging and the importance of being agile and informed in decision-making.

Beyond her professional achievements, Catherine opens up about her life as a mountain mama to three little ones, balancing the demanding roles of leadership with the joys and challenges of motherhood. She shares her personal insights on being a chronic list maker, hiker, and night owl, and how her affinity for dry humor and good pickles enriches her daily life. Listeners will get a glimpse into how she manages to shift gears from changing diapers in the morning to leading high-stake marketing strategy sessions by noon, all while maintaining her passion and drive.

Finally, Catherine discusses her foundational beliefs in the power of messaging strategy—how the right words, shared in the right places and times, can forge meaningful connections and drive sales. She'll reflect on her early career in marketing, leading a boutique agency, and her evolution into a leader who thrives on creativity and guiding a team of talented individuals. This episode is not just about the triumphs of a marketing leader; it's about the journey of a woman who continually adapts, inspires, and leads with vision, wit, and an unwavering commitment to excellence in both her professional and personal life.

https://www.linkedin.com/in/catherinebennettmpc/
https://impactutah.org/
https://www.backpackmarketing.com/